Photo of Marshall L. Fisher

Marshall L. Fisher

UPS Professor

Professor of Operations, Information and Decisions

Research Interests: retailing, supply chain management

Links: CV


  • Andrés Catalán, Marshall L. Fisher (Draft), Assortment Allocation to Distribution Centers to Minimize Split Customer Orders.
  • Santiago Gallino, Antonio (Toni) Moreno-Garcia, Marshall L. Fisher (Working), Does Inventory Influence Demand? Exploring Billboard and Scarcity Effects.
  • Marshall L. Fisher, Ramnath Vaidyanathan (Working), A Demand Estimation Procedure for Retail Assortment Optimization with Results from Implementations.    Related Materials
  • Marshall L. Fisher, Ananth Raman, The New Science of Retailing: How Analytics are Transforming Supply Chains and Improving Performance (2010).
  • Santiago Gallino, Richard Kum-yew Lai, Marshall L. Fisher (Working), Does Inventory Have a Scarcity Effect? New Evidence Using Extreme Weather For Exogenous Variation.
  • Marshall L. Fisher (2009), Rocket Science Retailing: The 2006 Philip McCord Morse Lecture, Operations Research, 57 (3), 527 - 540.  Abstract
  • Gurhan Kok, Marshall L. Fisher, Ramnath Vaidyanathan (2008), Assortment Planning: Review of Literature and Industry Practice, Invited chapter to appear in Retail Supply Chain Management, Smith Kluwer Publishers.  
  • Marshall L. Fisher, Jayanth Krishnan, Serguei Netessine (Working), Retail Store Execution: an Empirical Study.  
  • Karl Ulrich, Marshall L. Fisher, Kamalini Ramdas (2003), Managing Variety for Assembled Products: Modeling Component Systems Sharing, Manufacturing & Service Operations Management, 5 (2), 142 - 156.
  • Jerry (Yoram) Wind, Vijay Mahajan, Marshall L. Fisher, "Technology-Driven Demand: Implications for the Supply Chain," (2001).
  • David Reibstein, Marshall L. Fisher, "Technology-Driven Demand: Implications for the Supply Chain". In Digital Marketing, edited by Jerry (Yoram) Wind, Vijay Mahajan, (2001), 285 - 309.
  • Gérard Cachon, Marshall L. Fisher (2000), Supply chain inventory management and the value of shared information., Management Science, 46 (8), 1032 - 1048.    Abstract
  • Marshall L. Fisher, Ananth Raman, Anna McClelland (2000), Rocket Science Retailing is Coming: Are Your Ready, Harvard Business Review  Abstract
  • Marshall L. Fisher, Kamalini Ramdas, Karl Ulrich (1999), Component Sharing in the Management of Product Variety: A Study of Automotive Braking Systems, Management Science
  • Karl Ulrich, Taylor Randall, Marshall L. Fisher, David Reibstein, "Managing Product Variety: A Study of the Bicycle Industry". In Product Variety Management: Research Advances (International Series in Operations Research & Management Science), edited by Teck-Hua Ho, Christopher S Tang, (1998), 177 - 205.
  • Karl Ulrich, Marshall L. Fisher, Taylor Randall, David Reistein, "Managing Product Variety: A Study of the Bicycle Industry". In Managing Product Variety, edited by Teck Ho, Christopher S Tang, (1998).
  • Gérard Cachon, Marshall L. Fisher (1997), Campbell Soup's Continuous Product Replenishment Program: evaluation and enhanced decision rules., Production and Operations Management, 6. 266-275.
  • Marshall L. Fisher, Anjani Jain, John Paul MacDuffie (1995), Strategies for Product Variety: Lessons from the Auto Industry, Redesigning the Firm, 116-154.  
  • Marshall L. Fisher, J. Hammond, W. Obermeyer, Ananth Raman (1994), Making Supply Meet Demand in an Uncertain World, Harvard Business Review  Abstract
  • Anjani Jain, Marshall L. Fisher, John Paul MacDuffie, Strategies for Product Variety: Lessons From the Auto Industry (1994).