Alice Moon

Alice Moon
  • Assistant Professor of Operations, Information and Decisions

Contact Information

  • office Address:

    3730 Walnut Street
    552 Jon M. Huntsman Hall
    Philadelphia, PA 19104

Research Interests: judgment and decision making, consumer choice, consumer preference

Links: Personal Website, CV


Alice Moon is an Assistant Professor of Operations, Information, & Decisions at The Wharton School (University of Pennsylvania). Her research focuses on topics in judgment and decision making. In particular, her work aims to: (a) understand consumer preferences, (b) encourage prosocial behavior, and (c) increase consumer satisfaction.

Alice completed her B.S. in Psychology with a minor in Mathematics at the University of Illinois at Urbana-Champaign and her PhD in Psychology at the University of California, Berkeley. After her graduate work, she worked as a postdoctoral researcher at Disney Research.

Please see Alice’s personal website for more information.

Continue Reading


  • Alice Moon, Muping Gan, Clayton R. Critcher (2020), The Overblown Implications Effect, Journal of Personality and Social Psychology.

  • Minah Jung, Alice Moon, Leif D. Nelson (2020), Overestimating The Valuations and Preferences of Others, Journal of Experimental Psychology: General.

  • Alice Moon and Leif D. Nelson (2020), The Uncertain Value of Uncertainty: When Consumers Are Unwilling To Pay For What They Like, Management Science.


All Courses

  • OIDD2900 - Decision Processes

    This course is an intensive introduction to various scientific perspectives on the processes through which people make decisions. Perspectives covered include cognitive psychology of human problem-solving, judgment and choice, theories of rational judgment and decision, and the mathematical theory of games. Much of the material is technically rigorous. Prior or current enrollment in STAT 101 or the equivalent, although not required, is strongly recommended.

  • OIDD2990 - Judg & Dec Making Res Im

    This class provides a high-level introduction to the field of judgment and decision making (JDM) and in-depth exposure to the process of doing research in this area. Throughout the semester you will gain hands-on experience with several different JDM research projects. You will be paired with a PhD student or faculty mentor who is working on a variety of different research studies. Each week you will be given assignments that are central to one or more of these studies, and you will be given detailed descriptions of the research projects you are contributing to and how your assignments relate to the successful completion of these projects. To complement your hands-on research experience, throughout the semester you will be assigned readings from the book Nudge by Thaler and Sunstein, which summarizes key recent ideas in the JDM literature. You will also meet as a group for an hour once every three weeks with the class's faculty supervisor and all of his or her PhD students to discuss the projects you are working on, to discuss the class readings, and to discuss your own research ideas stimulated by getting involved in various projects. Date and time to be mutually agreed upon by supervising faculty and students. the 1CU version of this course will involve approx. 10 hours of research immersion per week and a 10-page paper. The 0.5 CU version of this course will involve approx 5 hours of research immersion per week and a 5-page final paper. Please contact Professor Joseph Simmons if you are interested in enrolling in the course:

In the News

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Latest Research

Alice Moon, Muping Gan, Clayton R. Critcher (2020), The Overblown Implications Effect, Journal of Personality and Social Psychology.
All Research

In the News

Why We Should Stop Worrying About What Others Think of Us

New research coauthored by Wharton’s Alice Moon shows that the judgment of others regarding our competency on particular tasks is not as extreme as we tend to think. Read More

Knowledge at Wharton - 3/31/2020
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