Aneesh Rai

Aneesh Rai
  • Doctoral Candidate

Contact Information

  • office Address:

    532.1 Jon M. Huntsman Hall
    3730 Walnut St.
    Philadelphia, PA 19104

Knowledge@Wharton

Five Marketing Lessons from the Payless Shoe Store Prank

An elaborate advertising ruse by discount retailer Payless ShoeSource is raising eyebrows and important questions about the ability of marketers to manipulate consumer behavior.

Knowledge @ Wharton - 2018/12/7
Amazon, AI and Medical Records: Do the Benefits Outweigh the Risks?

Amazon's new AI service lets machines comb patient medical records. But is it a good idea? Wharton and other experts weigh in.

Knowledge @ Wharton - 2018/12/7
How Cities Can Create the Next Silicon Valley

What will it take for a city to become the next Silicon Valley? New Wharton research identifies one key factor -- the trade secrecy laws in a state.

Knowledge @ Wharton - 2018/12/7