Katie S. Mehr is a fifth-year PhD student in the Decision Processes group. Her research focuses on understanding consumer behavior. In her primary stream of research, she explores how consumers rate products and experiences, and how they draw inferences from other consumers’ ratings. In another stream of research, she studies interventions that help consumers increase their motivation and achieve their goals.
Before starting her PhD, Katie graduated summa cum laude from Rutgers University – New Brunswick with a BA in Economics and minors in Mathematics and Statistics.
For more information on Katie’s work, please visit her personal website: katie-mehr.com.
Abstract: Consumers often struggle to achieve self-set, life-improvement goals. We introduce a novel, psychologically wise nudge—the copy-paste prompt—that encourages consumers to seek out and mimic a goal-achievement strategy used by an acquaintance. In a large (N = 1,028), preregistered, longitudinal study, participants randomly assigned to receive a copy-paste prompt spend more time exercising the following week than participants assigned to either a quasi-yoked or simple control condition. The benefits of copy-paste prompts are mediated by the usefulness of the adopted exercise strategy, commitment to using it, effort put into finding it, and the frequency of social interaction with people who exercise regularly. These findings suggest that further research on the potential of this virtually costless nudge is warranted.