Katie S. Mehr

Katie S. Mehr
  • Doctoral Candidate

Contact Information

  • office Address:

    532.4 Jon M. Huntsman Hall
    3730 Walnut St.
    Philadelphia, PA 19104

Overview

Katie S. Mehr is a second-year PhD student in the Decision Processes group. Her primary research interests include consumer behavior, judgement and decision making, and behavior change. Before starting her PhD, Katie graduated summa cum laude from Rutgers University – New Brunswick with a BA in Economics and minors in Mathematics and Statistics.

 

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Research

  • Katie Mehr, Amanda E. Geiser, Katherine L. Milkman, Angela Duckworth (2020), Copy-Paste Prompts: A New Nudge to Promote Goal Achievement, Journal of the Association for Consumer Research, 5 (3). https://doi.org/10.1086/708880

    Abstract: Consumers often struggle to achieve self-set, life-improvement goals. We introduce a novel, psychologically wise nudge—the copy-paste prompt—that encourages consumers to seek out and mimic a goal-achievement strategy used by an acquaintance. In a large (N = 1,028), preregistered, longitudinal study, participants randomly assigned to receive a copy-paste prompt spend more time exercising the following week than participants assigned to either a quasi-yoked or simple control condition. The benefits of copy-paste prompts are mediated by the usefulness of the adopted exercise strategy, commitment to using it, effort put into finding it, and the frequency of social interaction with people who exercise regularly. These findings suggest that further research on the potential of this virtually costless nudge is warranted.

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