Knowledge@Wharton
Five Marketing Lessons from the Payless Shoe Store PrankAn elaborate advertising ruse by discount retailer Payless ShoeSource is raising eyebrows and important questions about the ability of marketers to manipulate consumer behavior.
Knowledge @ Wharton - 2018/12/7Amazon, AI and Medical Records: Do the Benefits Outweigh the Risks?
Amazon's new AI service lets machines comb patient medical records. But is it a good idea? Wharton and other experts weigh in.
Knowledge @ Wharton - 2018/12/7How Cities Can Create the Next Silicon Valley
What will it take for a city to become the next Silicon Valley? New Wharton research identifies one key factor -- the trade secrecy laws in a state.
Knowledge @ Wharton - 2018/12/7