Sam Skowronek

Sam Skowronek
  • Doctoral Candidate

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Knowledge@Wharton

Sweeping Away Sludge: How Consumers and Firms Can Find a Barrier-free Path

In behavioral economics, friction that slows down processes is called “sludge.” It deprives consumers of access to goods, services and opportunities, and sweeping it away should be a high priority, say Cait Lamberton and Dilip Soman in this opinion piece.

Knowledge @ Wharton - 2020/02/22
Why Omni-channel Personalization Is the Future of Marketing

Rajesh Jain, founder of Netcore Solutions, says companies must focus on finding and keeping their best customers.

Knowledge @ Wharton - 2020/02/18
What Will It Take for India to Reach Its Infrastructure Goals?

Institutional investors outside the OECD countries have infrastructure and India high on their agenda, according to experts who spoke at the Wharton India Economic Forum.

Knowledge @ Wharton - 2020/02/18