Business Analytics

The Business Analytics MBA major is designed to build deep competency in the skills needed to implement and oversee data-driven business decisions, including (i) collecting, managing and describing datasets, (ii) forming inferences and predictions from data, and (iii) making optimal and robust decisions. Business analytics makes extensive use of statistical analysis, and the applications of business analytics span all functional areas.

Business analytics has emerged in recent years as a powerful and required capability for firms in competitive markets. The quantity, quality and diversity of available data have never been greater, which has created new and significant opportunities for organizations to use data to improve their decisions with respect to both internal resources as well as external interactions with suppliers and customers.

Students choosing the Business Analytics MBA major are ideally suited for the growing set of careers broadly defined under the header of “data science” with responsibilities for managing and analyzing data. In addition, the major provides an excellent complement to students who choose to focus on one of the functional areas of business (e.g., accounting, finance, marketing, operations).

Requirements:

In addition to OIDD 611 or OIDD 615, students must complete OIDD 612 as part of their OIDD flexible core requirement. Students must also complete the required fixed core requirement in STAT. Waiving the STAT fixed core requirement entirely or placing into and passing STAT 621 fulfills the STAT fixed core requirement for this major. In addition, students must complete 4 credit units from the set of approved courses listed below. Courses taken on a pass/fail basis cannot be counted toward the Business Analytics major.

Students may select at most 1 credit unit of courses from outside of Wharton. This course must be approved by the MBA Faculty Advisors.

Approved MBA courses:

BEPP 780 Applied Data Analysis and Causality for Business and Public Policy
LGST 642 Big Data, Big Responsibilities: The Law and Ethics of Business Analytics
MKTG 712 Data and Analysis for Marketing Decisions
MKTG 771 Models for Marketing Strategy
MKTG 776 Applied Probability Models in Marketing
MKTG 809 Experiments for Business Decision Making
OIDD 642 Analytics for Services
OIDD 643 Analytics for Revenue Management
OIDD 653 Mathematical Modeling and its Applications in Finance
OIDD 658 Service Operations Management
OIDD 672 Decision Support Systems
OIDD 898 Understanding Behavior with Big Data
STAT 701 Modern Data Mining
STAT 705 Statistical Computing with R
STAT 711 Forecasting Methods for Management
STAT 722 Predictive Analytics for Business
STAT 724 Text Analytics
STAT 770 Data Analytics and Statistical Computing

MBA Advisors:

Gerry Tsoukalas  –  215-573-5677  –  gtsouk@wharton.upenn.edu

Richard Waterman  –   215-898-8222  –  waterman@wharton.upenn.edu