Managing Electronic Commerce

Second Concentration Only

Concentration advisors: Maria Rieders (517 JMHH,  215-898-0535)  and Monique Guignard-Spielberg (569 JMHH, 215-898-8235). Please email oid-undergrad@wharton.upenn.edufor more information.

The secondary concentration in electronic commerce is intended to complement other, primary concentrations by providing students with an additional capability to understand, analyze and participate in electronic commerce and electronic business activities in new and established firms. To pursue the concentration in electronic commerce, students must have also declared a primary concentration.


  • OIDD 311: Business Computer Languages (or suitable higher-level technology course with approval from the concentration advisor)
  • OIDD 469: Advanced Topics in Information Strategy

Plus one of:

  • MGMT 223: Business Strategy
  • MGMT 264: Venture Capital & Entrepreneurial Management

Plus one CU of electives chosen from the following:

  • FNCE 250: Venture Capital and Private Equities
  • LGST 222: Law of E-Commerce
  • MGMT 223: Business Strategy
  • MGMT 237: Management of Technology
  • MGMT 264: Venture Capital & Entrepreneurial Management
  • MKTG 227: Marketing Electronic Commerce (0.5 CU)
  • OIDD 236: Scaling Operations in Technology Ventures
  • OIDD 245: Analytics and the Digital Economy
  • OIDD 314: Enabling Technologies

1 The primary contact for student advising is Prof. Maria Rieders or Prof. Monique Guignard-Spielberg in the OID Department, but students may also seek advising from Prof. Adrian Tschoegl (Management), Prof. Deborah Small (Marketing), and Prof.  Jehoshua Eliashberg (Marketing)