Research Interests: big data analytics, social media, information worker productivity, viral marketing, prediction
Lynn Wu is an assistant professor at the Wharton School. She is interested in studying how information and information technology impact the productivity of information workers, organization and broad sectors of economy. Specifically, her work follows three streams. In the first stream, she studies how social networks and information derived from social networks affect individuals’ performance and long-term career trajectories. In her second stream of research, she examines the role of investment in IT and complementary organizational practices to explain how firms can achieve greater business value from IT. In her third stream, Lynn leverages fine-grained nanodata available through online digital traces to predict economic indicators such as real estate trends, labor trends and product adoption.
Lynn has published articles in economics, management and computer science. Her work has been featured by the Wall Street Journal, BusinessWeek, and The Economist
Lynn received her undergraduate degrees from MIT (Finance and Computer Science), her master’s degree from MIT (Computer Science) and her Ph.D. from MIT Sloan School of Management (Management Science)