Cross-Functional Major in Marketing and Operations Management

Marketing and Operations Management are two closely interrelated key functional areas of all manufacturing and service firms. This cross-functional major is designed to satisfy the strong need in industry for MBAs with in-depth training in both of the areas. Graduates in this area are better prepared to take challenges in their future career paths. Examples of their first job assignment include brand managers who have to coordinate marketing and manufacturing for a particular product, project managers of consulting firms, participation in new product development teams, members of quality management programs, or managers in the service sector with responsibility for creating and marketing new services.

The joint major requires seven credit units and emphasizes the integration of the two functional areas. Students are required to take the core courses in marketing and operations management, and a marketing research course. Remaining work for the major is satisfied by taking four credit units of electives from the Marketing Department and Operations, Information and Decisions Department course offerings. At least one credit unit must be from the Marketing department and at least two credit units must be from the OID Department.

Professor Marshall Fisher is the MBA Advisor for the MAOM joint major. He can be reached at

NOTE: All OIDD courses were listed as OPIM until Spring 2016.

Requirements for the Marketing and Operations Management Major *

Total of 7.0 course units (cu):

1.  Marketing Core: MKTG 611 – Marketing Management (0.5 cu)
and either

  • MKTG 612 – Dynamic Marketing Strategy (0.5 cu) or
  • MKTG 613 – Strategic Marketing Simulation (0.5 cu)

2. OID Flex Core:

Effective 2021-2022, MBA students will be able to satisfy the 1.0 credit unit OIDD flex core requirement by taking any of the following classes below.

OIDD 611: Quality and Productivity (0.5 CU)

OIDD 612: Business Analytics (0.5 CU)

OIDD 613: Online Business Models and the Information-Based Firm (0.5 CU)

OIDD 614: Innovation (0.5 CU)

OIDD 615: Operations Strategy (0.5 CU)

OIDD 662: Enabling Technologies (1.0 CU)

OIDD 690: Managerial Decision Making (1.0 CU)

3. A MKTG Research Course – One of the following MKTG courses (course sets) is required:

  • MKTG 712 – Data and Analysis for Marketing Decisions (1.0 cu)  or
  • MKTG 771- Models for Marketing Strategy (1.0 cu) or
  • MKTG 776 – Applied Probability Models in Marketing (1.0 cu) or
  • MKTG 809 – Special Topics: Experiments for Business Decision Making (1.0 cu) or
  • MKTG 940/941 – Measurement and Data Analysis in Marketing (must take both courses, each .5 cu) See note below or
  • MKTG 942/943 – Research Methods in Marketing (must take both courses, each .5 cu) See note below.

4. Electives totaling 4.0 credit units, with


*    Pass/Fail: OID and Marketing elective coursework may not be taken on a pass/fail basis.  Waivers: Students who waive a core MKTG, must replace it with an elective from that department.

** MKTG 890: Students who wish to apply course MKTG 890 (Advanced Study Project) to the major must select a topic that integrates across production and marketing. Possible topics include new product development, managing the marketing/manufacturing/product engineering interface, integrating front/back office operations in services, after-sales service, and distribution channel management.

MKTG 890, 893, 897 and 899: Beginning with the class entering Fall 2014, no more than 1.0 cu credit from MKTG 890  (Advanced Study Project including Global Consulting Practicum), MKTG 899 (Independent Study)  or MKTG 893 and MKTG 897 (Global Modular Courses) will count toward the Marketing and Operations Management Major elective requirements stated above. Students may combine such courses as long as the total credit does not exceed 1.0 cu. 

MKTG 940, 941, 942 and 943 are Doctoral level courses. Students need instructor permission and a permit from the department course coordinator in order to enroll. See PhD Program Advising and Registration and PhD Course Descriptions for more information.

The MKTG course taken to satisfy the requirement for “3” cannot also be applied to the Marketing requirement for “4”. Two different MKTG courses need to be taken. As long as one course in “3” is taken, “4” can be satisfied by taking any remaining course listed in “3” or any other permitted MKTG elective course.