The Marketing and Operations Management joint concentration emphasizes the importance of partnership between marketing and operations for new product development (NPD) in light of the fact that NPD is a critical company effort highly dependent on internal innovation processes. Given the complexity of these processes, the insights provided by cross-disciplinary collaboration can be particularly beneficial in many efforts including: creativity-based new product development, innovation in service manufacturing and new service development, customer response to next-generation products, the use of conjoint analysis in engineering designs, platform-owner market entry, and design-intensive innovation.
The concentration gives students a choice of several complementary courses within the Marketing and OID departments. The concentration requires a total of four course units – two course units from each department. NOTE: All OIDD courses were listed as OPIM until Spring 2016. One of the courses must be OIDD 4150 (Product Design), MKTG 2210 (New Product Management) or MKTG 2620 (New Product Development). Each of these three courses includes a project that is relevant to the joint concentration.
Courses below are 1 CU unless otherwise noted.
PRE-REQUISITES: MKTG 1010 and OIDD 1010 (unless exempt).
OIDD (2 CUS REQUIRED)
OIDD 2200 – Intro to Operations Management
OIDD 2240 – Analytics for Service Operations
OIDD 2360 – Scaling Operations in Tech Ventures
OIDD 2400 – Gamification for Business
OIDD 2450 – Analytics & Digital Economy
OIDD 3140 – Enabling Technologies
OIDD 4150 – Product Design
OIDD 4160 – Design of Web-Based Products and Services
OIDD 6590 – Advanced Product Design
MKTG (2 CUS REQUIRED)
MKTG 2210 – *New Product Management (0.5 cu)
MKTG 2250 – Principles of Retailing (0.5 cu)
MKTG 2270 – *Marketing and Electronic Commerce (0.5 cu)
MKTG 2340 – *Idea Generation & the Systemic Approach for Creativity (0.5 cu)
MKTG 2540 – *Pricing Policy (0.5 cu) ♦ (former MKTG 222)
MKTG 2620 – *New Product Development (1.0 cu) ♦ (former MKTG 232)
MKTG 2700 – *Digital Marketing, Social Media and E-Commerce (1.0 cu) (this course replaces MKTG 230x)
MKTG 2710 – Models for Marketing Strategy (1.0 cu)
MKTG 2770 – Marketing Strategy (1.0 cu)
MKTG 2880 – *Pricing Strategies (1.0 cu)
MKTG 2920 – *Creativity (1.0 cu)
MKTG 4760 – Applied Probability Models for Marketing (1.0 cu)
* Note that you may not take both the mini course version (0.5 cu) and full term version (1.0 cu) of the same course topic for credit. Specifically, if you take MKTG 2210, you may not also take MKTG 2620. If you take MKTG 2540 you may not also take MKTG 2880. If you take MKTG 2270, you may not also take MKTG 2700 (or the experimental version MKTG 2700). If you take MKTG 2920 you may not also take MKTG2340.
♦ Renumbered Marketing courses: Beginning Fall 2014C, several MKTG courses will have new course numbers. These new numbers are reflected in the requirements list above, with the old course number shown in parenthesis for reference.