Marketing & Operations Management Joint Concentration

Concentration Advisors 

Jonah Berger (MKTG) – JMHH 768, 215.898.8249,  jberger@wharton.upenn.edu
Monique Guignard-Spielberg (OID) – JMHH 569, 215.898.8235, guignard_monique@yahoo.fr

The Marketing and Operations Management joint concentration emphasizes the importance of partnership between marketing and operations for new product development (NPD) in light of the fact that NPD is a critical company effort highly dependent on internal innovation processes. Given the complexity of these processes, the insights provided by cross-disciplinary collaboration can be particularly beneficial in many efforts including: creativity-based new product development, innovation in service manufacturing and new service development, customer response to next-generation products, the use of conjoint analysis in engineering designs, platform-owner market entry, and design-intensive innovation.

The concentration gives students a choice of several complementary courses within the Marketing and OID departments.  The concentration requires a total of four course units – two course units from each department. NOTE: All OIDD courses were listed as OPIM until Spring 2016. One of the courses must be OIDD 415 (Product Design), MKTG 221 (New Product Management) or MKTG 262 (New Product Development).  Each of these three courses includes a project that is relevant to the joint concentration.

PRE-REQUISITES: MKTG 101 and OIDD 101 (unless exempt).

OIDD (2 CUS REQUIRED)

OIDD 220 – Intro to Operations Management
OIDD 224 – Analytics for Service Operations
OIDD 240 – Gamification for Business
OIDD 314 – Enabling Technologies
OIDD 415 – Product Design
OIDD 416x – Design of Web-Based Products and Services

MKTG (2 CUS REQUIRED)

MKTG 221 – *New Product Management (.5 cu)
MKTG 225 – Principles of Retailing (.5 cu)
MKTG 227 – *Marketing and Electronic Commerce (.5 cu)
MKTG 234 – *Idea Generation & the Systemic Approach for Creativity (0.5 cu)
MKTG 254 – *Pricing Policy (.5 cu) ♦ (former MKTG 222)
MKTG 262 – *New Product Development (1.0 cu) ♦ (former MKTG 232)
MKTG 270 – *Digital Marketing, Social Media and E-Commerce (1.0 cu) (this course replaces MKTG 230x)
MKTG 271 – Models for Marketing Strategy (1.0 cu)
MKTG 277 – Marketing Strategy (1.0 cu)
MKTG 288 – *Pricing Strategies (1.0 cu)
MKTG 292 – *Creativity (1.0 cu)
MKTG 476 – Applied Probability Models for Marketing (1.0 cu)

* Note that you may not take both the mini course version (0.5 cu) and full term version (1.0 cu) of the same course topic for credit. Specifically, if you take MKTG 221, you may not also take MKTG 262. If you take MKTG 254 you may not also take MKTG 288. If you take MKTG 227, you may not also take MKTG 270 (or the experimental version MKTG 230x). If you take MKTG 292 you may not also take MKTG234.

Renumbered Marketing courses: Beginning Fall 2014C, several MKTG courses will have new course numbers. These new numbers are reflected in the requirements list above, with the old course number shown in parenthesis for reference.