Emily Falk
- Professor of Marketing
- Professor of Operations, Information and Decisions
- Professor of Communication
- Professor of Psychology
- Vice Dean of the Annenberg School for Communication
- Director of the Communication Neuroscience Lab and the Climate Communication Division of the Annenberg Public Policy Center
Contact Information
- Primary Email:
emily.falk@asc.upenn.edu
- office Address:
Annenberg School for Communication
3620 Walnut Street
Philadelphia, PA 19104-6220
Knowledge at Wharton
AI Is Killing the Cover Letter
As generative AI transforms the hiring process, Wharton’s Judd Kessler explains why cover letters are rapidly losing their value as signals of candidate quality and interest — and what firms and job seekers should rely on instead.…Read More
Knowledge @ Wharton - 2/24/2026When Does AI Assistance Undermine Learning?
Wharton research shows that giving learners on-demand AI assistance can erode practice, "productive struggle," and long-term skill growth — even when they know it harms their learning.…Read More
Knowledge @ Wharton - 2/24/2026How AI Is Reshaping Human Intuition and Reasoning | Gideon Nave and Steven Shaw
Researchers Gideon Nave and Steven Shaw explore how AI is being integrated into human decision-making.…Read More
Knowledge @ Wharton - 2/24/2026