Katherine Elinor Woo

Katherine Elinor Woo
  • Doctoral Candidate

Contact Information

Research Interests: behavior change, decision-making, public health, religion

Overview

Katie is a first-year Ph.D. student studying behavior change and decision-making.

Prior to Wharton, she studied vector-borne viruses and parasites, spatial epidemiology, and media communication at Stanford University.

 

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Knowledge at Wharton

Why America Leads the World in Innovation

Wharton professor of management discusses why America’s greatest innovation may be the institutions that transform breakthrough ideas into industries.…Read More

Knowledge @ Wharton - 7/3/2026
Piedmont Healthcare’s Marketing Strategy for Building Trust

Kate Metzinger on how authentic storytelling, brand strategy, and AI are transforming health care marketing.…Read More

Knowledge @ Wharton - 7/2/2026
Navigating Competition and Collaboration in the AI Race

Associate professor of management explains how healthy competition can evolve into destructive rivalry, why collaboration often coexists with competition, and what the AI industry can learn from these dynamics.…Read More

Knowledge @ Wharton - 7/1/2026