Katherine Elinor Woo

Katherine Elinor Woo
  • Doctoral Candidate

Contact Information

Research Interests: behavior change, decision-making, health campaigns, gender, religion

Overview

Katie is a first-year Ph.D. student studying behavior change and decision-making.

Prior to Wharton, she studied vector-borne viruses and parasites, spatial epidemiology, and media technology at Stanford University.

 

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Knowledge at Wharton

Best of 2025

A “Best of 2025” conversation featuring top leaders exploring how creativity, data, and innovation are redefining marketing, retail media, and modern consumer experiences.…Read More

Knowledge @ Wharton - 12/12/2025
Best of 2025

A special “Best of 2025” episode featuring standout conversations on how data, storytelling, and athlete advocacy are reshaping today’s sports landscape.…Read More

Knowledge @ Wharton - 12/9/2025
Why Many M&A Deals Fail — and How to Beat the Odds

Wharton’s Emilie Feldman and IBM’s Sriram Praveen Chunduru explain how organizations can take specific steps to improve the outcomes of M&A deals.…Read More

Knowledge @ Wharton - 12/8/2025