Katherine Elinor Woo

Katherine Elinor Woo
  • Doctoral Candidate

Contact Information

Research Interests: behavior change, decision-making, public health, religion

Overview

Katie is a second-year Ph.D. student studying behavior change and decision-making.

Prior to Wharton, she studied vector-borne viruses and parasites, spatial epidemiology, and media communication at Stanford University.

 

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Knowledge at Wharton

Greenhushing: When Firms Do More Than They Say

Some companies downplay their environmental efforts, a practice known as greenhushing. A new working paper co-authored by Wharton’s Serguei Netessine finds that this gap between what firms say and what they do is associated with higher subsequent abnormal stock returns.Read More

Knowledge @ Wharton - 9/8/2026
AI Is Producing More Software. Why Isn’t It Being Used?

A Wharton study finds that while AI dramatically speeds up software development, human bottlenecks prevent many of those gains from reaching customers.Read More

Knowledge @ Wharton - 9/8/2026
The Hidden Financial Risks of the AI Boom

Joao Gomes, Wharton professor of finance and senior vice dean of research, centers, and academic initiatives, explains why the Federal Reserve needs to pay closer attention to how the massive AI boom is being financed.Read More

Knowledge @ Wharton - 9/4/2026