Emily Falk

Emily Falk
  • Associate Professor of Communication
  • Associate Professor of Psychology
  • Associate Professor of Marketing

Contact Information

  • office Address:

    Annenberg School for Communication
    3620 Walnut Street
    Philadelphia, PA 19104-6220

Knowledge at Wharton

Is Influencer Marketing Worth It?

Wharton professor discusses the difference between "mega" and "micro" influencers in ad campaigns.Read More

Knowledge @ Wharton - 4/26/2024
What Is the Role of Customers in the Gig Economy?

Wharton professor talks about why the relationship between customers and gig companies is an asymmetrical power relationship.Read More

Knowledge @ Wharton - 4/25/2024
Co-hosts of the ‘Gen Z on Gen Z’ Podcast

In this episode, Wharton experts speak with AJ Pulvirenti and Lilia Souri, senior strategists at Movers+Shakers and co-hosts of the "Gen Z on Gen Z" podcast.Read More

Knowledge @ Wharton - 4/25/2024