Marshall L. Fisher

Marshall L. Fisher
  • UPS Professor
  • Professor of Operations, Information and Decisions

Contact Information

  • office Address:

    3730 Walnut Street
    542 Jon M. Huntsman Hall
    Philadelphia, PA 19104

Research Interests: retailing, supply chain management

Links: CV

Research

  • Andrés Catalán and Marshall L. Fisher (Draft), Assortment Allocation to Distribution Centers to Minimize Split Customer Orders.

  • Santiago Gallino, Antonio (Toni) Moreno-Garcia, Marshall L. Fisher (Working), Does Inventory Influence Demand? Exploring Billboard and Scarcity Effects.

  • Marshall L. Fisher and Ramnath Vaidyanathan (Working), A Demand Estimation Procedure for Retail Assortment Optimization with Results from Implementations.

  • Marshall L. Fisher and Ananth Raman, The New Science of Retailing: How Analytics are Transforming Supply Chains and Improving Performance (2010)

  • Santiago Gallino, Richard Kum-yew Lai, Marshall L. Fisher (Working), Does Inventory Have a Scarcity Effect? New Evidence Using Extreme Weather For Exogenous Variation.

  • Marshall L. Fisher (2009), Rocket Science Retailing: The 2006 Philip McCord Morse Lecture, Operations Research, Vol. 57, No. 3, May-June 2009, pp. 527-540.

    Abstract: Retailing is a huge industry. In the United States, retail business represents about 40% of the economy and is the largest employer. Retail supply chain management is still more art than science, but this is changing rapidly as retailers begin to apply analytic models to the huge volume of data they are collecting on consumer purchases and preferences. This industry-wide movement resembles the transformation of Wall Street that occurred in the 1970s when physicists and other "rocket scientists" applied their analytic skills to investment decisions. The Consortium for Operational Excellence in Retailing (COER) (codirected by Ananth Raman, Harvard Business School, and myself) is a group of academics working with about 50 leading retailers to assess their progress towards rocket science retailing and to accelerate that progress through selected research projects. After some brief comments on the current state of industry practice in retail supply chain management, this paper will describe examples of COER research in four areas: assortment planning, pricing, inventory optimization, and store execution.

  • Gurhan Kok, Marshall L. Fisher, Ramnath Vaidyanathan (2008), Assortment Planning: Review of Literature and Industry Practice, Invited chapter to appear in Retail Supply Chain Management, Smith Kluwer Publishers..

  • Marshall L. Fisher, Jayanth Krishnan, Serguei Netessine (Working), Retail Store Execution: an Empirical Study.

  • Karl Ulrich, Marshall L. Fisher, Kamalini Ramdas (2003), Managing Variety for Assembled Products: Modeling Component Systems Sharing, Manufacturing & Service Operations Management, 5 (2), pp. 142-156.

  • Jerry (Yoram) Wind, Vijay Mahajan, Marshall L. Fisher, Technology-Driven Demand: Implications for the Supply Chain (2001)

Teaching

Past Courses

  • OIDD397 - RETAIL SUPP CHAIN MGMT

  • OIDD673 - GLOBAL SUPPLY CHAIN MGMT

    Several forces, ranging from technology that has dramatically reduced the cost of communication, to political developments such as the opening up of China, Vietnam, and Eastern Europe, have created an avalanche of outsourcing and offshoring and lead to supply chains that stretch halfway around the world. This course will study the many questions that arise in the management of such global supply chains, including: Which design and production activities to do in-house and which to outsource? Where to locate various activities around the world? How to forecast the many factors that influence these decisions, including inflation in cost factors such as labor and freight, and the likelihood of future government regulation or political instability? How to keep the supply chain flexible so as to adapt to change? How to manage a geographically disbursed supply chain, including what relationships to have with vendors to ensure low cost, high quality, flexibility, safety, humane labor practices and respect for sustainability of the environment? The course is highly interactive, using case discussions in most classes and senior supply chain executives in many sessions. Grades are based one-third each on class participation, indivudla write-ups of the discussion questions for 3 of the class sessions, and a course paper.

  • OIDD697 - RETAIL SUPP CHAIN MGMT

    This course is highly recommended for students with an interest in pursuing careers in: (1) retailing and retail supply chains; (2) businesses like banking, consulting, information technology, that provides services to retail firms; (3) manufacturing companies (e.g. P&G) that sell their products through retail firms. Retailing is a huge industry that has consistently been an incubator for new business concepts. This course will examine how retailers understand their customers' preferences and respond with appropriate products through effective supply chain management. Supply chain management is vitally important for retailers and has been noted as the source of success for many retailers such as Wal-mart and Home Depot, and as an inhibitor of success for e-tailers as they struggle with delivery reliability. See M. L. Fisher, A. Raman and A. McClelland, "Rocket Science Retailing is Coming - Are You Ready?," Harvard Business Review, July/August 2000 for related research.

Awards and Honors

  • Institute for Operations Research and Management Science George E. Kimball Medal, in recognition of distinguished service to the profession of operations research and the management sciences, 2007
  • Production and Operations Management Society Fellow Award, 2005
  • Institute for Operations Research and Management Science Philip McCord Morse Lectureship Award, given in honor of Philip McCord Morse, MIT Professor and one of the founders of the field of Operations Research, 2005
  • The paper M. L. Fisher “The Lagrangian Relaxation Method for Solving Integer Programming Problems” published in Management Science in 1981 was voted by the membership of the Institute for Operations Research and Management Science as one of the ten most influential papers published in Management Science during its 50 year history, 2004
  • 13th Annual E. Leonard Arnoff Memorial Lecture on the Practice of Management Science, University of Cincinnati, 2004
  • Listed by ISI Web of Science Highly Cited as one of the 250 most cited researchers in economics and management, 2003
  • Institute for Operations Research and Management Science Fellow Award, 2002
  • Manufacturing and Service Operations Management Society Fellow Award, 2002
  • Listed in Who’s Who in the World, 2000
  • Wharton School MBA Core Curriculum Cluster Awards for Teaching Excellence, 1999
  • Wharton School MBA Core Curriculum Cluster Awards for Teaching Excellence, 1998
  • Wharton School MBA Core Curriculum Cluster Awards for Teaching Excellence, 1997
  • Wharton School MBA Core Curriculum Cluster Awards for Teaching Excellence, 1996
  • Wharton School MBA Core Curriculum Cluster Awards for Teaching Excellence, 1995
  • Elected to National Academy of Engineering, 1994
  • National Council of Physical Distribution Management E. Grosvenor Plowman award for the paper “Computers in Transportation: From Integration to Intelligence” (co-authored with R. Jaikumar), 1984
  • Institute of Management Science Edelman Prize, awarded to the best implementation of management science in that year, for developing and implementing a very large optimization system to control deliveries of liquid oxygen and nitrogen, 1983
  • Lanchester Prize awarded to the outstanding publication in the field of operations research in that year, for the paper “Location of Bank Accounts to Optimize Float: An Analytic study of Exact and Approximate Algorithms,” Management Science 23 (coauthored with G. Cornuejols and G. L. Nemhauser), 1977

In the News

Knowledge @ Wharton

Activity

Latest Research

Andrés Catalán and Marshall L. Fisher (Draft), Assortment Allocation to Distribution Centers to Minimize Split Customer Orders.
All Research

In the News

Will Amazon Go Capture the Holy Grail of Retail?

Amazon's new cashier-less convenience store aims to answer one of retail's thorniest challenges: Understanding why shoppers do what they do, and leveraging that knowledge into increasing sales.

Knowledge @ Wharton - 2018/02/9
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Awards and Honors

Institute for Operations Research and Management Science George E. Kimball Medal, in recognition of distinguished service to the profession of operations research and the management sciences 2007
All Awards