Katherine Elinor Woo

Katherine Elinor Woo
  • Doctoral Candidate

Contact Information

Research Interests: behavior change, decision-making, public health, religion

Overview

Katie is a first-year Ph.D. student studying behavior change and decision-making.

Prior to Wharton, she studied vector-borne viruses and parasites, spatial epidemiology, and media communication at Stanford University.

 

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Knowledge at Wharton

Examining Equity and Opportunity in NFL Coaching Searches

Wharton emeritus professor of legal studies and business ethics discusses the NFL’s record on racial equity, the effectiveness of the Rooney Rule, and the implications of the Brian Flores lawsuit.…Read More

Knowledge @ Wharton - 6/5/2026
Creating a Category: Mike Kurtz, Founder of Mike’s Hot Honey, on Brand Building, Community, and Growth

How Mike’s Hot Honey turned a simple idea into a category defining brand.…Read More

Knowledge @ Wharton - 6/4/2026
How Artificial Intelligence Is Reshaping Business and Society

Wharton marketing professor reflects on the rapid evolution of artificial intelligence, from the rise of AI agents and business adoption to emerging societal and regulatory challenges.…Read More

Knowledge @ Wharton - 6/3/2026