Xinyu Ma
- Doctoral Candidate
Contact Information
- Primary Email:
xinyuma@wharton.upenn.edu
- office Address:
3730 Walnut Street
500 Jon M. Huntsman Hall
Philadelphia PA 19104
Knowledge at Wharton
Brands and Identity in the Age of Social Media
Wharton marketing professor examines how brands must adapt to evolving consumer identities shaped by technology, social media, and generational change.…Read More
Knowledge @ Wharton - 5/22/2026Athletic Brewing’s Senior Director of Marketing, Rosalie Kennedy
Rosalie Kennedy on building Athletic Brewing into a cultural brand at the center of changing drinking habits.…Read More
Knowledge @ Wharton - 5/21/2026Host’s Cut: Reflections on Season Five
Host Matthew Bidwell recaps season five of ‘Where AI Works.’…Read More
Knowledge @ Wharton - 5/21/2026