Photo of Kartik Hosanagar

Kartik Hosanagar


Research Interests: internet advertising, internet commerce, internet media

Links: CV, Personal Website

Contact Information

Address: 3730 Walnut Street, 552 Jon M. Huntsman Hall, Philadelphia, PA 19104
Office: (215) 573-0831


Kartik Hosanagar is a Professor at The Wharton School of the University of Pennsylvania. Kartik's research work focuses on the digital economy, in particular Internet media, Internet marketing and e-commerce.

Kartik has been recognized as one of the world's top 40 business professors under 40. He has received several teaching awards including the MBA and Undergraduate Excellence in Teaching awards at the Wharton School. His research has received several awards including the best paper award at the Consortium on Technology Policy and Management. Kartik is a cofounder of Yodle Inc, a venture-backed firm that has been listed among the top 50 fastest growing private firms in the US. He has served on the advisory board of Milo Inc (acq by eBay) and is involved with other startups as either an investor or board member. His past consulting and executive education clients include Google, Nokia, American Express, Citi and others.

Kartik graduated at the top of his class with a Bachelors degree in Electronics and a Masters in Information Systems from Birla Institute of Technology and Sciences (BITS, Pilani), India, and he has an MPhil in Management Science and a PhD in Management Science and Information Systems from Carnegie Mellon University.

Enabling Technologies Course Weblog, Facebook page and Twitter Page



Awards And Honors

  • “Goes above and beyond the call of duty” award recipient, 2010
  • One of ten faculty nominated by the MBA student body for the Helen Kardon Moss Anvil Award, 2010
  • MBA Excellence in Teaching Award, 2007
  • Wharton Class of 2009 “Goes above and beyond the call of duty” award recipient, 2007

In The News

Knowledge @ Wharton



  • OPIM314 - Enabling Technologies

    Conducting business in a networked economy invariably involves interplay with technology. The purpose of this course is to improve understanding of technology (what it can or cannot enable) and the business drivers of technology-related decisions in firms. We will be discussing some of the new and most disruptive technologies right now to stimulate thought on new applications for commerce and new ventures, as well as their implications to the tech industry as a whole. Topics include social media, online advertising, big data, and cloud computing.

  • OPIM662 - Enabling Technologies

    This course is about understanding emerging technology enablers with a goal of stimulating thinking on new applications for commerce. No prerequisite or technical background is assumed. The class is self-contained (mainly lecture-based) and will culminate in a class-driven identification of novel businesses that exploit these enablers.

    No prerequisite or technical background is assumed. Students with little prior technical background can use the course to become more technologically informed. Those with moderate to advanced technical background may find the course a useful survey of emerging technologies. The course is recommended for students interested in careers in consulting, investement banking and venture capital in the tech sector.