Kelly Kiyeon Lee

Jeremy Yip and Kelly Lee (2022), Emotions and ethics: How emotions sensitize perceptions of the consequences for self and others to motivate unethical behavior, Current Opinion in Psychology, 48 (101464).

Abstract: In this work, we suggest that emotions differentiated by cognitive appraisals may promote self-concern or other-concern that alter the utilitarian calculus of weighing the harm and benefits associated with moral decision-making. We introduce the Emotions and Ethics Framework to elucidate the intrapsychic effect of emotion on deception. When emotions promote self-concern, individuals are more likely engage in selfish deception. By contrast, when emotions promote other-concern, individuals are more likely to exhibit honesty. Furthermore, we extrapolate our theoretical model to consider how felt emotions influence different types of deception: selfish lies, prosocial lies, spiteful lies, and pareto lies. Finally, we theorize about the interpersonal effect of emotional expressions on deception, suggesting that the ethical consequences of emotion contagion and reverse–appraisal processes are distinct.

Kelly Lee and Min Zhao (2014), The Effect of Price on Preference Consistency Over Time, Journal of Consumer Research, 41 (), pp. 109-118.

Abstract: Construal level theory indicates that consumers tend to prefer products high in desirability (greater functionality) for distant-future decisions but switch their preferences toward products high in feasibility (greater usage convenience) for near-future decisions. The current research demonstrates that price information, traditionally considered as a feasibility cue, can increase consumers' near-future preference toward products with greater functionality despite their low convenience, leading to preference consistency over time. As the underlying mechanism, price information increases the functionality importance for near-future decisions due to consumers' enhanced value-seeking tendency when seeing price and their lay belief that greater functionality represents higher value. Further, when consumers are led to believe that greater convenience represents higher value, price and the value-seeking tendency result in a greater preference toward easy-to-use products for the distant future and lead to preference consistency across time as well. Theoretical implications are discussed.