Wharton Stories: Analytics

An MBA and undergraduate student team analyzed data from FOX Entertainment to help inform data-driven promotion strategies for marketing their TV shows.

Keeping Viewers Glued to Their Seats at the 2021 Analytics Accelerator

Zach Drapkin (W’22), Sarah Hu (W’23), Zach Bradlow (W’22), and Ryan Gross, PhD student, worked together to come up with an innovative way that the NFL can improve their defense using real player data.

The Best Defense is a Good Data Set: Wharton Students Named Finalists in the NFL Big Data Bowl

Celebrating International Women’s Day: 2021

“Always raise your hand to take on new challenges, even if you don’t think you are ready.”

How Women in Data Science Rise to the Top

What would be the human and economic costs of opening back up the economy? The Penn Wharton Budget Model released some projections in a recent analysis.

Coronavirus: 5 Considerations for Reopening States

Wharton Prof. Adi Wyner digs into the statistics about the COVID-19 outbreak and offers insights into what the numbers mean.

Making Sense of Coronavirus Statistics

From the Turing Test to IBM’s Jeopardy–winning Watson, artificial intelligence has continuously pushed the status quo. How can people in business better understand and use this growing technology?

Using Artificial Intelligence in Business: A Talk with Kartik Hosanagar

Can science help us improve communication in advertising? Prof. Michael Platt believes the answer is yes.

What Neuroscience Can Tell Us About Political Advertising

A class project on wildfire prevention led three Wharton undergrads to present their findings at the Women in Data Science Conference at Penn.

Predicting Random Forest Fires in California

There’s still so much companies don’t understand about data collection and AI. Timnit Gebru weighs in on some things companies should keep in mind.

Timnit Gebru: 5 Takeaways About the State of Artificial Intelligence